Here are a few tips to help your company make the most out of its online event. We aren’t reinventing the wheel here, but these tips are well worth making a note of to increase your events reach via the power of the Internet and social media.
Fail to Prepare, Prepare to Fail
Sit down and discuss exactly want you intend to achieve by hosting an online event. Plans can then be put into place in how to succeed in achieving these goals. Set deadlines for certain tasks to be completed, and if they aren’t, contingency plans should be already in place to make sure the event runs smoothly and is a success. Free tools are now available online to make planning events easier from the first preliminary stages all the way through to post event follow ups.
Twitter is Your Friend
Create a hashtag for the event on Twitter to help spread the word. Sending out Tweets with the guest speakers Twitter address is also a good idea to garner interest from their followers. Ask them to retweet the event specific hashtag and let’s get that baby moving round the globe. Keep adding updates 2-3 times a week to ensure nobody misses out, and hopefully this should get the ball rolling. You could also try www.visibletweets.com, which is easy to set up and amazing for live event keyword showcasing. With eye catching animation options, VisibleTweets.com is ideal for projecting the Twitter backchannel during you event.
Social Media Event Pages
Create event pages on Facebook (make sure anyone can join) and Google+. Be sure to also post the event details and the RSVP link on the company page. If your friends and colleagues start ‘liking’ it, then more online interest should follow through the power of the Internet. Also posting the link around relevant groups is a great way to increase interest in the event, particularly if it is added to a weekly newsletter. By leaving the guest list open to invitation, even people who are not be attending can help promote you by participating in the invite process.
These 3 tips should help to put you in the ‘shop window’ when organising an online conference or successful social event. You can take a horse to water, but you can’t make it drink. Hopefully these 3 steps should guarantee at least a sip!
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